DEPARTMENT MARKETING
REPORTS TO AGENCY MANAGER
OVERALL RESPONSIBILITY FOR UNIT MANAGERS
The position is responsible for managing a team of above 15 members and also are charged with the responsibility of segmenting the market, giving value proposition to the members and diversifying delivery channels of the company’s products and services to grow the available market share as well as giving feedback on market practices and competitor analysis and intelligence in order to boost ICEA profitable growth.
KEY TASKS FOR UNIT MANAGERS
• Recruiting, retaining and managing members in a unit as per the company’s terms and condition
• Organizing and coordinating unit activities – activations – to grow the customer base for the members in the unit
• Ensuring that you give the members the guidelines to ensure business retention and growth
• Providing management with regular reports in your area of work and key action areas that need attention and following up to ensure implementation / remedial measures are taken
• Preparing and submitting regular & timely reports on marketing activities in your jurisdiction, marketing activities being undertaken, challenges faced and business acquisition strategies in place
• Preparing, transmitting and strategizing in consultation with the agency manager on overall business acquisition efforts
• Responsible for deciding how to approach tasks and develop plan to accomplish the set targets
• Responsible for distributing information to the unit members and stakeholders
• Any other duties that may be assigned from time to time
CRITICAL SUCCESS FACTORS FOR THE JOB
Academic qualifications
• Bachelor’s degree in any Field
• Professional Marketing qualification like CIM and COP is added advantage.
• Aged 25 and above
Experience
experience in marketing is added advantage
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